LOCI is a architecture and design studio from Dubai that believes in the gravitas of context and the power of locus to communicate the design process. And we absolutely love it.
Our task was to develop a new brand identity starting from the logo. We designed a simple and dynamic sign which expands its basic form to perspective. It was important that the sign was both ‘fixed’ and ‘flexible’. The brand communication was built upon the strong orange colour and the adaptation of logo, appearing different on each surface.
The new logo & its living form inspired us to go even further. Together with Artur Szymczak we created a logo lighting visualization.
The short animation movie was designed as an introduction at a event organized by LOCI to present their new brand, and the still images found their place as desktop wallpapers.
