Branding of Ideo Architekci studio from Wroclaw, was an incredible experience thanks to both an open-minded owner and clearly set goals.
Our idea was for the identity to be more urban than classic and refer to the aesthetics developed on the street rather than at the university.
The most characteristic element of the new identity is the design of business cards.
They’re made of 3mm transparent material in which the refracting light creates interesting reflections depending on the angle of looking at their edges.